Press Release / Announcements

Announcement: Official launch of Health Promotional Video Clip and Jingle - "Living a Healthy Lifestyle Starts with YOU"

7 Dec 2011 (Wed)

With the advance in information technology, nowadays we would exchange messages with our family, friends, colleagues or classmates through electronic channels such as whatsapp, social network, texting and email. But apart from sharing the tidbits of daily life and hot news, have you ever been concerned about the health of the people around you? Are you living a healthy lifestyle yourself? And have you ever been considered that you can motivate the people around you to lead a healthier life?

To arouse the public's health awareness and to echo the motto "Partnership in Health", the Department of Health produced a health promotional video clip with a new jingle on the theme of "Living a Healthy Lifestyle Starts with YOU", in collaboration with students of the School of Design of Hong Kong Polytechnic University. It is also hoped that the public would pass the message in the video clip through various channels to the people around them, so that they would "change for health".

The video clip starts with a healthy girl announcing "Living a Healthy Lifestyle Starts with YOU". She then passes the message along to the people around her, including a geek who sits all day playing video games, a chubby junk food lover, and a stressed out office lady. Finally, the message reaches people of all ages and from all walks of life, who are all wearing a smile because they have changed for health and are enjoying their healthy choices.

Your participation is the key to "Living a Healthy Lifestyle Starts with YOU", so set your goals right now and start making healthy choices for a healthy life. In addition, remember to share the message with the ones that you care about, by sending them the youtube link: http://youtu.be/KQwxNCyeV9U through whatsapp, social network, texting or email. Let's "change for health"!